The cover of Build Great Brands

The perfect guide for any business looking to unlock explosive growth through the power of great brand and now with a second edition.

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Printable versions of worksheets & activities found within the book

Chapter 2.3

Getting your business

Chapter 2.4

The brand process

Chapter 4.7

How does brand

Chapter 8.2

Brand audit

Chapter 8.3

Chapter 8.3

Chapter 8.5

Brand pyramid

Chapter 8.6

Ten questions to brainstorm with your team

Chapter 8.7

Humanise your language

Chapter 8.8

Customer experience mapping

Chapter 8.9

Strategy based design

Chapter 8.10

Weekly brand checklist

Chapter 8.11

Brand metrics


Picture of John Cinquina

As one of Australia’s most exciting emerging branding and communications leaders, John has a powerful grasp on what it takes to create and share a powerful message.

Since beginning Red Meets Blue Branding fresh out of university, this young entrepreneur has built the business into a fast growing brand agency, providing ongoing brand support for a range of Fortune 500 companies and playing vital roles in helping startups scale quickly to take market share through brand development.

John’s innovative leadership also extends into the social enterprise sector with his founding role and board position at Spark* International, an awarded not-for-profit organisation working alongside emerging social entrepreneurs in some of the poorest places on the planet.

In 2011 John was recognised nationally for his entrepreneurial success and industry expertise in the B&T Top 30 Under 30 awards and again he received acclaim in 2012 & 2013 at the International Creativity Awards, winning Gold and Silver for excellence in brand development.

in 2013, John’s blog on branding was awarded the best industry blog in Australia at the Australian Web Awards.

He is a tried and tested branding thought leader, and an inspiring communicator with a passion to educate.